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Guide

How the UK–India Trade Deal Could Ignite Whisky Growth

Scotch whisky may soon experience a renaissance in India. With the UK–India free trade agreement now finalised, the landscape for Scottish distillers looking to enter the Indian market is undergoing a significant transformation. For an industry rich in tradition, this deal could provide opportunities for scaling up, premium positioning, and the development of new brand narratives in one of the world's most promising whisky markets. Here’s what’s at stake and why this is impor

Oct 20, 20253 min read