About Us
ABOUT US
About the Whisky Cask Club
The Whisky Cask Club's journey began in 2016, when Alexander Knight, a journalist, sold a few Scottish whisky casks to select friends. With his knowledge of both the whisky industry and alternative investments, he saw the potential for whisky casks as a valuable and tangible asset. During the COVID pandemic, Alexander formalised the business, launching the Whisky Cask Club Pte Ltd to provide exclusive access to Scottish whisky casks, helping clients diversify their portfolios with a unique, appreciating asset.
Headquartered in Singapore, with offices in Hong Kong, Thailand, and Melbourne, the Whisky Cask Club has grown into a global leader in whisky cask investments. As the exclusive broker to the Whisky Cask Fund, an MAS-listed VCC, the Club offers an unparalleled level of expertise and access. The Whisky Cask Club partnered with ACEO Spirits as their official UK Duty representative and WCC uses trusted bonded warehouses in Scotland, Volpe & Castello and CastleLaw, ensuring the security and authenticity of every cask.
Clients become part of a legacy, embracing both tradition and the growing global demand for fine whisky, while benefiting from an asset that hedges against inflation and market volatility. It’s more than an investment—it’s an experience rooted in heritage and craftsmanship.
MEET THE TEAM
Whisky Cask Club Management Team
ALEXANDER KNIGHT
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CEO (Founder)
A UK citizen and Singapore PR, has lived in Singapore for 18 years. He is one of Singapore’s leading Whisky cask professionals and is the co-founder and CEO of the Whisky Cask Club – the brokerage that supplies the Whisky Cask Fund with the casks of Whisky. Alex has a vast pool of experience to draw from and has high-level expertise in the Whisky business.
CHRISTOPHER BRANKIN
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COO
Established executive director with more than 25 years in building operations and driving the customer experience. Strong track record in starting companies and building their brands. Built a significant investments media presence in Asia appearing on major international networks worldwide, such as CNBC, Bloomberg, BBC, CNA, The Edge, Reuters and Singapore Straits Times.
ALEX LONGMAN
Regional Sales Director
With 28 years in the futures and options markets, he started in London’s trading pits, advancing through Singapore, Tokyo, and Hong Kong, building businesses and leading diverse teams. As CEO of Singapore Equities, he played key roles in regulation and management, served on various committees, and fostered strong relationships across Asian exchanges.
VIVEK KHURANA
Sales Director
Vivek, with over 10 years in data and marketing, currently serves as Sales Director at Whisky Cask Club. Holding an MBA in Global Marketing and a Bachelor’s in IT, he excels in data-driven strategies, campaign optimization, and fostering team collaboration. Vivek is passionate about creating impactful data solutions in marketing.
NICOLAS VOGEL
Sales Director
Nicolas Vogel boasts a rich pre-sales background, blending commercial acumen with strategic, financial, and bid management skills. Known for exceptional communication abilities with VP and C-level executives, he’s a team player and autonomous innovator, thriving in multi-cultural settings and deeply passionate about fostering employee engagement and innovation.
DANNY PEDRONI
